Fractional CFO for High Growth Consumer Brands

Seasoned CPG strategic finance to support real, lasting growth, helping founders grow the brand while maximizing cash runway.

Fractional CFO for High Growth Consumer Brands

Seasoned CPG strategic finance to support real, lasting growth, helping founders grow the brand while maximizing cash runway.

Nordstar logo, a white abstract interwoven mark on a black background.

WHAT WE DO

Weworkwithambitiousfoundersasanembeddedfinancepartner,owningtheentirefinancefunctiontobringtheclarityneededtoscalewithconfidence.

Weworkwithambitiousfoundersasanembeddedfinancepartner,owningtheentirefinancefunctiontobringtheclarityneededtoscalewithconfidence.

Weworkwithambitiousfoundersasanembeddedfinancepartner,owningtheentirefinancefunctiontobringtheclarityneededtoscalewithconfidence.

OUR EXPERTISE

Why Founders Choose Us

01

CPG Is All We Do

We know the complexities unique to CPG, from trade spend and co-man terms to the nuances of individual retail banners. That depth makes us a trusted partner throughout your organization, well beyond finance.

02

The Experts Do The Work

We have served as finance leads for growing brands, and we're the ones on your account. We know the why behind each number, and nothing gets handed off or outsourced.

03

Confidence in Every Number

We give you full trust in your finances so you can focus on what matters: building the brand, the product, and the sales.

04

A Short Client List, By Design

We'd rather go deep with a handful of brands than spread thin across many. Fewer clients means real attention on yours.

05

Built Around Your Business

We meet you where you are and tailor the engagement to fit your stage, your team, and your goals — no one-size-fits-all package.

06

Trusted Thought Partner

From pricing and fundraising to retail expansion and exit prep, we're the trusted sounding board founders turn to when the decision isn't obvious.

OUR EXPERTISE

Why Founders Choose Us

CPG Is All We Do

We know the complexities unique to CPG, from trade spend and co-man terms to the nuances of individual retail banners. That depth makes us a trusted partner throughout your organization, well beyond finance.

The Experts Do The Work

We have served as finance leads for growing brands, and we're the ones on your account. We know the why behind each number, and nothing gets handed off or outsourced.

Confidence In Every Number

We give you full trust in your finances so you can focus on what matters: building the brand, the product, and the sales.

Trusted Thought Partner

From pricing and fundraising to retail expansion and exit prep, we're the trusted sounding board founders turn to when the decision isn't obvious.

Built Around Your Business

We meet you where you are and tailor the engagement to fit your stage, your team, and your goals — no one-size-fits-all package.

A Short Client List, By Design

We'd rather go deep with a handful of brands than spread thin across many. Fewer clients means real attention on yours.

OUR EXPERTISE

Why Founders Choose Us

CPG Is All We Do

We know the complexities unique to CPG, from trade spend and co-man terms to the nuances of individual retail banners. That depth makes us a trusted partner throughout your organization, well beyond finance.

The Experts Do The Work

We have served as finance leads for growing brands, and we're the ones on your account. We know the why behind each number, and nothing gets handed off or outsourced.

Confidence in Every Number

We give you full trust in your finances so you can focus on what matters: building the brand, the product, and the sales.

A Short Client List, By Design

We'd rather go deep with a handful of brands than spread thin across many. Fewer clients means real attention on yours.

Built Around Your Business

We meet you where you are and tailor the engagement to fit your stage, your team, and your goals — no one-size-fits-all package.

Trusted Thought Partner

From pricing and fundraising to retail expansion and exit prep, we're the trusted sounding board founders turn to when the decision isn't obvious.

Services Offered

Financial modeling

Cash flow projections

Unit economics

Channel margins

Debt/Equity financing support

Cost savings initiatives

Monthly reporting package and variance analysis

Ad hoc analysis to support key decisions

Services Offered

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Financial modeling

Cash flow projections

Unit economics

Channel margins

Debt/Equity financing support

Cost savings initiatives

Monthly reporting package and variance analysis

Ad hoc analysis to support key decisions

TIMING

When Founders Call

When Founders Call

tdesign

"I need finance help, but I'm not ready for a full-time hire."

We do the job of an in-house finance team at a fraction of the cost, and we've scaled brands from their first million to well beyond — so we can take you further than the typical fractional CFO. When the day comes that you've outgrown us, we'll tell you ourselves and help you make the hire.

tdesign

"I need finance help, but I'm not ready for a full-time hire."

We do the job of an in-house finance team at a fraction of the cost, and we've scaled brands from their first million to well beyond — so we can take you further than the typical fractional CFO. When the day comes that you've outgrown us, we'll tell you ourselves and help you make the hire.

solar

"Retail is knocking, but where do we start, and where do we go?"

We know which retailers fit your brand at each stage, the margin and velocity benchmarks to hit, how to set price-pack architecture and distribution, and how to plan for the cash and inventory big POs demand — from your first buyer meeting to Costco and beyond.

solar

"Retail is knocking, but where do we start, and where do we go?"

We know which retailers fit your brand at each stage, the margin and velocity benchmarks to hit, how to set price-pack architecture and distribution, and how to plan for the cash and inventory big POs demand — from your first buyer meeting to Costco and beyond.

mdi

"Revenue is growing, but our bank account isn't."

We build accurate budgets and cash forecasts that keep you ahead of surprises, pressure-test your spend against industry norms — trade spend, marketing, hiring — and map your path to profitability. A lens into the future, not just the past.

mdi

"Revenue is growing, but our bank account isn't."

We build accurate budgets and cash forecasts that keep you ahead of surprises, pressure-test your spend against industry norms — trade spend, marketing, hiring — and map your path to profitability. A lens into the future, not just the past.

carbon

"We have investors, and they have questions."

From board reporting and investor relations to prepping your next raise or a debt facility, we know what investors care about, what you need to show, and how to tell your numbers' story. They have questions; we have answers.

carbon

"We have investors, and they have questions."

From board reporting and investor relations to prepping your next raise or a debt facility, we know what investors care about, what you need to show, and how to tell your numbers' story. They have questions; we have answers.

OUR TEAM

The Duo Behind Castle Hill

The Duo Behind Castle Hill

Each client gets full attention from both Andrew and David, two complementary backgrounds working as one team on your business.

Each client gets full attention from both Andrew and David, two complementary backgrounds working as one team on your business.

Andrew Pogue

Co-Founder

Andrew began in investment banking before moving into corporate development and strategic finance at high-growth companies, then led finance for emerging CPG brands. Blending rigorous financial training with hands-on operating experience, he helps founders turn strategic ambitions into actionable financial plans.

David Sooch

Co-Founder

David was Graza's first hire, with a front-row seat to one of the fastest-growing CPG brands of the past decade, leading everything from long-range planning and fundraising to cash management and operations. Having helped scale it into a brand doing hundreds of millions in retail sales, he knows what it takes to build, fund, and grow a category-defining consumer brand.

OUR CLIENTS

Teams We’ve Worked With

Teams We’ve Worked With

The brands we work with tend to look a lot alike: early traction, small team, big decisions landing faster than the finance function can keep up. That's the moment we're built for.

The brands we work with tend to look a lot alike: early traction, small team, big decisions landing faster than the finance function can keep up. That's the moment we're built for.

TESTIMONIALS

What Our Clients Say

"Andrew & David don't just report numbers back to us - they think alongside us as real partners in the business. Their proactiveness and attention to detail have made a genuine difference at this stage of our growth." - Jess Haghani, Founder & CEO of Lucille

"Andrew & David don't just report numbers back to us - they think alongside us as real partners in the business. Their proactiveness and attention to detail have made a genuine difference at this stage of our growth." - Jess Haghani, Founder & CEO of Lucille

GET STARTED TODAY

Ready For Clarity?

We take on a short list of brands at a time. If you're post-revenue and scaling, let's talk about what an embedded CFO partner looks like for your business.

GET STARTED TODAY

Ready For Clarity?

We take on a short list of brands at a time. If you're post-revenue and scaling, let's talk about what an embedded CFO partner looks like for your business.

GET STARTED TODAY

Ready For Clarity?

We take on a short list of brands at a time. If you're post-revenue and scaling, let's talk about what an embedded CFO partner looks like for your business.